CLOUD
Hum Banayenge is Google Cloud’s flagship brand campaign in India, spotlighting real-world innovators who are using technology to solve complex, local challenges.
I was part of the creative leadership team on Google’s Workspace India film—a campaign designed to showcase how the platform enables seamless collaboration for businesses of all sizes. I played a key role in concept development and storyboarding, helping shape the narrative from idea to final execution. The end product translated complex tech features into a clear, human-centered story of collaboration—making it both impactful and creatively fulfilling.
SENIOR CREATIVE ROLE
I was part of the core creative leadership team for all three editions of the Hum Banayenge campaign—an ambitious, high-stakes project for one of the world’s most respected brands. From conceptualizing the overarching narrative to crafting detailed storyboards, I played a key role in shaping each chapter from the ground up. I was actively involved in the creative execution across multiple shoots conducted across the country, working hands-on through every stage—pre-production, on-ground direction, and post-production. I also directed and edited the official case film, capturing the campaign’s human impact and strategic vision in a compelling narrative. Working on a brand like Google demanded clarity, precision, and storytelling at scale—making this one of the most creatively rewarding and challenging projects of my career.
OTHER SIGNIFICANT WORK ON GOOGLE
GOOGLE WORKSPACES
THE NEW WAY TO CLOUD
A standout mainline campaign in my portfolio, The New Way to Cloud was Google Cloud’s bold statement across India’s biggest airports—and I had the incredible opportunity to design all the key artworks that brought this vision to life. From dynamic visual storytelling to high-impact layouts, each piece was crafted to reflect Google Cloud’s scale, innovation, and local relevance. Seeing the campaign dominate airport spaces nationwide was a proud creative milestone—turning transit zones into brand showcases with bold, intelligent design.
HDFC
MILLENNIA
HDFC Bank's #SpendItWell campaign for the Millennia Credit Card was launched to resonate with the spending habits of millennials, the campaign emphasized the idea of enjoying life while making smart financial choices. It utilized digital platforms extensively, including influencer marketing on Instagram, to reach its target audience.
The core template was adapted and used by over 100 influencers—ensuring consistency in visual language while allowing for individual personality to shine through. I closely coordinated and supervised the entire process, from briefing influencers to managing design integrity across platforms. I also designed the custom PR hamper sent to each creator, making sure every detail reflected the campaign’s premium, youthful tone. This hands-on involvement helped elevate the campaign’s overall impact and ensured a seamless, high-quality rollout at scale.
SENIOR CREATIVE ROLE
I led the influencer campaign for HDFC Millennia’s flagship #SpendItWell initiative—designed to connect with a digital-first, millennial audience. I conceptualized the core idea and developed the key visual that became the face of the campaign across platforms. As the design backbone of the project, I ensured every creative element—from influencer toolkits to visual storytelling—was cohesive, bold, and built for engagement.
The campaign went viral across India on Instagram, with over 100 influencers using my design to bring the idea to life—so much so that even a few well-known celebrities felt left out. This remains one of my biggest creative successes in terms of recognition and cultural impact.
OTHER SIGNIFICANT WORK ON HDFC BANK
HDFC FESTIVE TREATS
HDFC ADD AN AD
HAAR NAHI MANENGE
WHERE THE
HEART IS
Where The Heart Is is a signature web series by Asian Paints that offers an intimate tour into the homes of India’s most celebrated personalities. Each episode reveals how their personal spaces reflect their identity, style, and story—blending design inspiration with heartfelt storytelling.
SENIOR CREATIVE ROLE
One of my longest-running and most cherished projects, Where The Heart Is has been a cornerstone in my creative journey—spanning eight years from Season 1 to Season 8. I’ve played a central role in amplifying the series across digital platforms, crafting the complete visual identity for each season and episode.
From meticulously designing every thumbnail, banner, social post, and motion graphic to building cohesive design systems that evolve with each season, every visual element you see online has been created by me. For eight years, this series has been a true design playground—allowing me to blend aesthetics with storytelling, episode after episode. It remains one of my absolute favorites, not just for its longevity, but for the emotional richness and creative depth it continues to offer.
SEASONS 1-8
OTHER SIGNIFICANT WORK ON ASIAN PAINTS
AP - BEAUTIFUL HOMES
ASIAN PAINTS X ST+ART
AP - ROYALE PLAY
ASIAN PAINTS NILAYA
AP - HOMEWORK
AP - DONATE A WALL
AP - NETRAHEEN
AP WALL STICKERS
OUT &
PROUD
The Out & Proud @Work campaign by the Times of India was a powerful continuation of a landmark initiative that celebrated LGBTQ+ individuals and their rightful place in the Indian workforce. Following the immense success of its first edition, the second chapter carried higher expectations—and for me, a deeper sense of responsibility. It wasn’t just another campaign; it was about amplifying real voices, telling honest stories, and contributing meaningfully to a national conversation around inclusivity and representation.
This campaign also marked a significant personal milestone: it was my first Times of India front-page feature. Seeing my work front and center in one of the country’s most widely read newspapers, especially for a cause so meaningful, was incredibly fulfilling. Out & Proud @Work is a project I will always cherish—not only for its scale and visibility but for the human connection and creative purpose it allowed me to bring together.
SENIOR CREATIVE ROLE
I led the creative execution end to end—from shaping the visual identity to crafting every piece of design that made this campaign stand out. I built the campaign website, designed key digital and print assets, and developed the overall aesthetic tone that balanced sensitivity with boldness. I also worked closely with members of the queer community, personally conducting interviews and art directing their photoshoots. These moments were not just about capturing visuals—they were about listening, learning, and honoring each individual’s truth through design.
abhishek.raut128@gmail.com
+91 98206 98775