ABOUT ME
I’m a Senior Creative Director with 12 years of experience turning briefs into bold ideas — and sometimes, into trophies.
I’ve worked across top digital advertising agencies, helping brands find their voice, their audience, and occasionally...their courage. From viral social stunts to integrated campaigns and cinematic brand films, I’ve led work that’s built business, sparked culture, and made a few juries lean forward.
My approach? Insight over noise. Clarity over clutter. And always — creativity that earns attention, not buys it.
This site is a carefully curated mix of 10 campaigns I’m proud of (and a few I still can’t believe actually got made). It’s also a snapshot of how I think, lead, and occasionally panic before presentations. Let’s make something brave, brilliant, and maybe even a little fun.
brands
awards
pitches
years of experience
interviews (taken)
ASIAN PAINTS
For nearly a decade, Asian Paints has been more than just a brand I’ve worked on — it’s been a canvas for some of my most meaningful and impactful creative work. Across 9 transformative years, I’ve helped shape the brand's voice and visual identity, deeply embedding it in the worlds of lifestyle, décor, and modern aesthetics.
From national campaigns to culturally resonant storytelling, I’ve had the privilege of leading and contributing to numerous projects that have not only won industry recognition but also earned a place in people's homes and hearts. Asian Paints is the brand I’m most closely associated with — and proudly so. It’s where I’ve built a creative legacy marked by innovation, consistency, and a deep understanding of how design and emotion influence the spaces we live in.
This journey with Asian Paints has been one of colour, craft, and culture — and remains one of the most cherished chapters of my career.
Legacy, Lifestyle, and Aesthetics — 9 Years of Colourful Storytelling
KEY BRANDS
TOO YUMM!
Too Yumm! has been one of the most creatively fulfilling brands I’ve had the chance to work on. Young, bold, and bursting with attitude, this snacking brand gave me the perfect space to experiment, push boundaries, and play with ideas that are anything but conventional.
From quirky campaigns to unexpected narratives, Too Yumm! has kept me on my creative toes — constantly challenging me to think sharper, fresher, and faster. It’s the kind of brand that rewards originality, and that’s made it one of my personal favourites over the years.
While still a young brand in the market, Too Yumm! has built a loud, lovable voice — and I’m proud to have helped shape it from the ground up through some of my most inventive work.
Bold Ideas, Big Flavours — A Playground for Creativity
LENOVO INDIA
Lenovo India has been my gateway into the world of sharp, future-facing storytelling. As a global tech powerhouse, the brand naturally brings out the innovator in me — challenging me to think beyond convention, with campaigns that are as intelligent as they are impactful.
With Lenovo, the bar has always been set high — and that’s exactly what makes it exhilarating. From product launches to platform-led narratives, every brief demanded clarity, edge, and precision. One of the most defining highlights of this journey has been Brave New Art — a bold IP that blurred the lines between tech and creativity, earning both attention and recognition across the country.
Working on Lenovo India has not only sharpened my craft — it’s allowed me to help shape how people see the future through the lens of technology.
Where Technology Meets Creative Precision
DISNEY+ HOTSTAR
Disney+ Hotstar is where entertainment meets adrenaline. As one of the most dynamic and fast-moving brands I’ve worked on, it has kept me in a constant state of creative motion — always thinking, always building, always pushing for bigger, bolder ideas.
In a market crowded with giants like Netflix and Amazon Prime, the pressure to stand out is immense — and that's exactly what makes working on Disney+ Hotstar so thrilling. From headline-grabbing launches to high-octane campaign blitzes, the brand demands attention and rewards originality. It’s a space where fun meets strategy, where scale meets storytelling, and where every campaign is a high-visibility opportunity to make an impact.
With unmatched exposure and a relentless creative pace, Disney+ Hotstar has been one of the most exciting and creatively hungry brands in my journey so far.
Entertainment at Scale, Creativity at Speed
How can I begin to describe my time with Poveda... It was simply life-changing! I always imagined that Bali would be a breathtaking destination, but thanks to Poveda, I was able to not just experience the culture, but have once-in-a-lifetime memories. I got so much more than I ever anticipated from my holiday.
- Priyanka Soni (AVP FCB Kinnect)
TESTIMONIALS
How can I begin to describe my time with Poveda... It was simply life-changing! I always imagined that Bali would be a breathtaking destination, but thanks to Poveda, I was able to not just experience the culture, but have once-in-a-lifetime memories. I got so much more than I ever anticipated from my holiday.
- Priyanka Soni (AVP FCB Kinnect)
CASESTUDIES
abhishek.raut128@gmail.com
+91 98206 98775